Why Do Hotels Always Place a Cloth Across the Bed?

3. Comfort and Practical Use

Some guests use the bed runner as a light blanket when they don’t want to pull up the entire duvet. It provides just enough warmth without disturbing the neatly made bed.

4. Branding and Identity

Many hotels customize their bed runners with logos, patterns, or colors that reflect their brand identity. This creates a consistent look across all rooms and subtly reinforces the hotel’s image.

5. Psychological Effect

The presence of a bed runner signals tidiness and attention to detail. Guests subconsciously associate it with cleanliness and luxury, enhancing their overall experience.

✅ In short, the cloth across the bed is not just decoration—it serves practical, protective, and branding purposes, while also making the room feel more refined and welcoming.