The first logo, created in 1971, was a brown, somewhat raw image of a two-tailed siren, bare-chested and earthy. It was bold. Iconic. But as the company evolved, so did its image.
The Transformation of the Siren
In 1987, Starbucks adopted the green color we all now associate with the brand. By 1992, the siren was redrawn to be more modern and polished, her bare chest covered, her gaze more direct. And in 2011, the biggest change came—the name disappeared.
But the real story? It wasn’t about what was removed.
It was about what was quietly added.
A Closer Look at Her Face
Hold your next Starbucks cup and really look at the siren. You might notice something strange—something you’ve never registered, but once seen, can’t be unseen.
Her face, at first glance, appears perfectly symmetrical. But it’s not. Look closer:
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