Branding with Purpose — Not Just a Pretty Face
Some milk brands have taken this practical feature and turned it into a small design opportunity. You might notice a logo, a measurement marking, or even a decorative emblem in the indented area.
But even when it’s not branded, the dent still serves its main role: keeping your milk jug safe, sturdy, and sustainable.
It’s a great reminder that even the most ordinary household items — the ones we grab out of the fridge without a second glance — are often the product of thoughtful, intentional design.
